Criteo - Exclusive HD Video Interview with
Daniele Beccari, Global Head of Travel
[HD video and podcast below]
Exclusive HD video interview with Mr. Daniele Beccari, Global Head
of Travel at Criteo.
In this interview, filmed at Criteo's
trendy office in the new and eco-friendly CapitaGreen building in
Singapore on 19 October, we discuss the findings of Criteo's
latest Travel Flash Report and how the 'Search, Shop, Book'
process differs today from a year ago.
The report outlines how smartphones are changing
travel-booking habits and what it takes to convert shoppers to
bookers.
In the interview, Mr. Beccari tells us how markets in Asia Pacific
are evolving when it comes to online hotel and airline bookings,
what devices are being used to make those bookings, which devices
are becoming more dominant, and how such the
process differs between age groups.
We talk about China, emerging markets and
whether the company has any plans to open more offices in the
region and if so where.
Mr. Beccari gives his thoughts on the battle
between hotels and OTAs for bookings, and how different categories
of hotels use technology in differently.
We discuss new technology such as beacons, VR,
AR and AI and whether it is better to be a pioneer in using new
technology or wait until they become more mainstream.
You will also learn about apps and Mr. Beccari
tells us which apps are proving to be the most successful in the
'Search, Shop, Book' arena and what you should consider if you are
building an app.
You will also learn why the Criteo office in
Singapore has got a Zen Room - which is where we shot the
interview, a pantry full of complimentary high quality snacks and
drinks, as well as table tennis table, a futsol table and a pool
table. All this and much more in the video below.
You can download the full report, for free and
in .pdf format, from the
criteo website. You do not even need to register!
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