Emirates has shown once again why it is one of the world’s most creative and
popular airlines, this time launching an interactive amenity kit
for Economy Class passengers.
The kits include an eye mask,
earplugs, toothbrush and toothpaste, and socks - each tailored to
the style of the kit bag. The multipurpose pouches are made of
Neoprene material - a water resistant fabric - and is designed to
be reused after the flight to store anything from devices to
cosmetics or stationery.
The amenity kits, which utilise augmented
reality (AR) technology, come in six designs inspired by six
regions in Emirates’ global network – Australasia, Latin America,
Middle East, Africa, Europe and the Far East. The designs
incorporate the colours and patterns of each of these regions and
the Middle East design, in particular, features Arabic calligraphy
by UAE-based artist, Tagelsir Hassan.
Emirates is the first
airline to introduce AR technology with the amenity kits making it
the world’s first interactive kit bags. By downloading the Blippar
mobile phone app, and using it to scan the bags, customers will be
able to unlock a world of entertainment on their mobile devices.
Emirates partnered with Blippar, one of the world’s leading AR and visual
discovery platforms, to create exclusive content including
activities and health tips for a more comfortable and relaxing
travel experience. The content will be continually refreshed every
six months so customers can look forward to new updates.
amenity kits will be available on selected long-haul routes and on all
ultra-long haul services starting from August.
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