According to data compiled by STR, Super Bowl 50
weekend hotel rates in San Francisco and San Jose, California,
were the highest of any of the past six Super Bowl host markets.
The San Francisco market includes areas to the
south and the north of the city, while the San Jose market
includes Palo Alto, Santa Clara, Sunnyvale and Santa Cruz.
Combined, absolute ADR for 5-7
February reached US$402.60 in the two markets. The next closest
ADR for a Super Bowl host market from the previous five years was
New Orleans, Louisiana, in 2013 (US$393.04).
During the same three days for the San
Francisco/San Jose combined markets, occupancy was reported at
77.1% for Super Bowl 50. That absolute level was the second lowest
among the past six Super Bowl host markets, ahead of only New
York/New Jersey (70.6%), which hosted the event in 2014.
“For a Super Bowl, San Francisco is a
geographically broad location that usually runs at high occupancy
levels,” said Carter Wilson, director of STR Analytics. “So much
like New York City in 2014, the impact from the event was likely
to be lessened. Rate gains were impressive, especially in the city
of San Francisco, but for the broader markets, the impact from the
two weeks of Super Bowl activity was below the average of the last
five host markets.”
Overall, Super Bowl weekend RevPAR for San
Francisco and San Jose was 233.9% higher in year-on-year
comparisons. For the two weeks leading up to and including the
event, RevPAR increased 34.3%. Of the past six Super Bowl host
markets, only New York/New Jersey in 2014 saw less RevPAR impact
(+24.2%) for the two weeks of Super Bowl activity.
“Breaking it down further, the highest RevPAR
figures were recorded in the city of San Francisco, rather than 40
miles south where the game was actually played,” Wilson said.
“There was more interest in being near where all of the ancillary
events were being held than being proximate to the stadium itself.
“During the same two weeks in 2015, San
Francisco and San Jose were fairly busy with occupancy at 74.5%,”
Wilson added. “That makes gains tougher to come by, but it is
interesting that the combined markets reported rates roughly 34%
higher with almost no growth in occupancy.”
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