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Fri, 19 February 2016

Marriott Aims to Open 100 Fairfield Hotels in China by 2021

Marriot has signed an exclusive development agreement with Eastern Crown Hotels Group, one of Chinas fastest growing lodging groups, to bring the Fairfield by Marriott brand to mainland China.

 The agreement targets having 140 hotels signed in five years, of which 100 are expected to be opened by 2021. Each Fairfield hotel will have between 100-150 rooms.

China is the fastest growing market in Asia for us. The rising disposable incomes of the middle class and development of the consumption-led economy is driving an increased demand for higher quality mid-range accommodation, said Craig S. Smith, President & Managing Director of Marriott International Asia Pacific. Fairfield will focus on young consumers and business travelers looking for a comfortable and productive stay at a great value.

Fairfield was introduced to the Asia region two years ago and currently has the largest development pipeline within Marriott International.

Eastern Crown Hotels Group is a privately held, Guangzhou-based hotel group that specializes in franchising and operating select-service hotels. It currently has a portfolio of over 700 hotels either open or under development in 200 cities in China and Malaysia.

Guests of Fairfield hotels in China will have the same access to Marriotts loyalty program, Marriott Rewards as all other guests at Marriott International portfolio hotels. Eastern Crown Hotels Group has over eight million members in its own loyalty program, who will also be able to convert their points to stay at 4200+ Marriott properties around the world. 

See other recent news regarding: Marriott, Fairfield

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