Bombardier Commercial Aircraft has appointed
François Cognard as Vice President Sales - South East Asia and
Mr. Cognard will focus on capturing growth and
replacement opportunities in the regions that include Australasia
- a region of Oceania that comprises Australia, New Zealand, the
island of New Guinea, and neighbouring islands in the Pacific
Ocean and South East Asia.
Based in Singapore, Mr. Cognard will report to Colin
Bole, Senior Vice President - Commercial.
“François joins our commercial aircraft sales
team while we push forward with our transformation plans that will
position us for success in key markets around the world as we
promote and place our portfolio of Q Series, CRJ Series and C
Series aircraft,” said Mr. Bole. “South Asia and the Asia Pacific
region account for almost 15% of Bombardier’s forecasted
deliveries for new aircraft in the 60 to 150-seat market over the
next 20 years. As we aim to increase our proximity to
these markets, as well as our agility and focus, François’
leadership will be instrumental in capturing a good portion of
these sales opportunities.”
Mr. Cognard began his aviation
career in 1996 with Airbus and has acquired extensive
international experience in the aviation industry over the past 20
Prior to joining Bombardier, he was the Vice President, Head
of Sales, Middle East and North Africa based in Dubai, U.A.E. for
Airbus and managed sales activities for customers such as Emirates
Airline, Air Arabia, EgyptAir, Ethiopian Airlines, and Air Algérie.
Prior to that, he was based in Kuala Lumpur, Malaysia, where he
was responsible for Airbus’ commercial activities in South East
He also worked in Toulouse, France and was accountable for
Sales in Southern Africa.
Mr. Cognard has a Master`s degree
in Business Law from the Université des Sciences Sociales de
Toulouse, and he is an M.B.A. graduate from St. Cloud State
University in Minnesota, U.S.A.
In 1995 he obtained a Master of
Sciences degree in Air Transport Management from the College of
Aeronautics at Cranfield University in the United Kingdom.
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