Qatar Airways has rebranded its cabin crew
recognition programme as Kafou, which means “job well done”.
Kafou elevates the former recognition programme
for the benefit of Qatar Airways’ 10,000 cabin crew, with faster
feedback loops and the ability for the Customer Experience
leadership team to provide kudos and share customer – and now,
colleague – feedback.
Customers can provide feedback via the “Tell Us”
web form on the Qatar Airways website.
Feedback is factored in to the cabin crew member’s review of
overall guest experience delivery and is taken into consideration
for their annual performance review and career progression path.
Qatar Airways Senior Vice President Customer Experience,
Mr. Rossen Dimitrov, said, “We encourage our crew members on board
to constantly challenge themselves to deliver customer experience
that is personalised, purposeful, and pleasant. Qatar Airways is
extremely proud of the men and women who serve as our brand
ambassadors on board, and their commitment to excellence, and as
such, we wanted to extend upon our existing feedback programme, so
that all of us – fellow colleagues and our loyal passengers – can
take part in congratulating cabin crew for a job well done.”
The cabin crew community at Qatar Airways is
highly diverse, comprised of over 120 nationalities, speaking more
than 160 languages.
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