Cebu Pacific has partnered UNICEF (United
Nations Children’s Fund) to introduce the Change for Good program
“Change for Good is an extraordinary opportunity
to help lay the foundation for the Philippines’ future. The team
looks forward to working hand in hand with our guests in making a
difference in many children’s lives,” said Lance Gokongwei, Cebu
Pacific President and CEO.
Change for Good is a global partnership between
UNICEF and the international airline industry. Established in
1987, the program is designed to collect donations from passengers
and convert these into life-saving materials and services for
vulnerable children in more than 150 countries around the world.
Change for Good will initially be implemented
from Cebu Pacific’s Manila hub starting 1 July 2016, before being
rolled out across its other Philippine hubs.
“We are very thankful to Cebu Pacific for
empowering its thousands of everyday passengers to contribute
through their own small way, towards helping provide health and
wellness to children in the most at-risk communities,” said Lotta
Sylwander, UNICEF Philippines country representative.
During mid-flight, after the Fun Games, Cebu
Pacific cabin crew will invite passengers to make a donation to
help fund UNICEF’s 1,000 Days Health and Nutrition program.
The program aims to provide optimal health and
nutrition in the first 1,000 days of a Filipino child, from a
mother’s pregnancy to the child’s second year of life.
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Making a Difference