Philippine Airlines Offering 30 Minutes of
Free Inflight Wi-Fi
[HD video below] As part of its 75th anniversary celebrations,
Philippine Airlines (PAL) has branded SITAOnAir’s technology as
Jaime J. Bautista, PAL president and COO said,
“With 30 minutes each across all travel classes, this is the APAC
region’s best free inflight internet offering, at least doubling
almost every other airline.”
The Philippine flag carrier also has the
region’s second highest proportion of connected jets in its
long-haul fleet and is also one of only eleven airlines to have
passenger Wi-Fi on over two-thirds of its long-haul fleet.
The airline has 21 aircraft equipped with
connectivity, including 6 Boeing 777-300ER and 15 Airbus A330-300s.
The launch of the 30-minute free Wi-Fi service follows the
roll-out of SITAOnAir’s new generation inflight portal,
which simplifies the sign-up procedure on mobile devices and
allows for a greater level of personalised content to be delivered
to the passenger.
“This service is
the next phase in our roll out, the new generation inflight portal
being the first. It was a great success in enabling us to have a
better understanding our passengers’ needs and allowing us to give
a more personalised, more context-based offering - with premium
content that suits their needs and requirements,” added Mr.
Recent analysis by SITAOnAir showed 69% of
passengers actively use their personal devices during the flight.
The number of Wi-Fi adoptions increases tenfold when connections
are free, and 83% of sessions are on smartphones (10%
tablets, 7% laptops).
François Rodriguez, Chief Strategy and Marketing
Officer at SITAOnAir said, “Free Wi-Fi is a big trend right now.
This not only gives airlines a wealth of great data about their
passengers, which they can use to more effectively market their
services, it accompanies an increase in premium subscriptions and
we’re getting anecdotal evidence that it also leads to an improved
relationship with the cabin crew.”
In addition to myPAL Wi-Fi, Philippine Airlines also offers myPAL Mobile and myPAL Player on enabled flights.
myPAL Mobile is an inflight GSM roaming
service that allows passenger to make calls, send text messages
and tweets using their own mobile/smart devices.
myPAL Player allows passengers to access
multimedia files stored on a server in the aircraft using their
own Wi-Fi enabled personal device (laptop, tablet or smartphone).
Interview with President & COO - HD (Jan 2016)