The United Networks of International Corporate
Event Organizers (UNICEO), an international association that
brings together senior decision-makers in charge of corporate
events, has appointed Rudolf Sommer as Vice President for Germany.
Rudolf has over 30 years’
experience in international business and event management having
organized events for EnBW and other corporations for over 25
In his role at UNICEO, Rudolf will lead the
development of the association in Germany and other German speaking
"Germany is the leading country for
corporate events in Europe and we see it becoming one of the main
countries for our association, " said Debora Piovesan, Vice
President for UNICEO International. "The fact that Rudolf Sommer
has accepted this responsibility is, for our association, a very
positive step in our networking development. We’re very pleased to
benefit from his wide experience and leadership and the fact that
he, as one of our members, fully understand our members’ needs."
Rudolf’s economics and business administration
studies at the Bundeswehr University in Munich and several
projects in market research for the automotive and health care
sector led to his decision to focus on so called 3D-brand
Since the deregulation of the energy market in
Germany, Rudolf has been responsible for the positioning of new
created EnBW corporate brands (such as Yello Strom, NaturEnergie,
Watt GmbH) on national and international communication platforms,
customer events and sales promotions.
In addition to this core business, Rudolf holds
a lectureship as honorary professor at several universities and
private academies (DHBW, Ravensburg, Con Energy, Essen, IST,
Düsseldorf) and speaks or contributes as an expert on topics such
as brand development and brand experiences for commodity markets.
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