AirAsia has appointed Kathleen Tan as President
of North Asia.
She will be responsible for building AirAsia's
market in China, Hong Kong, Macau, Japan, Korea and Taiwan.
Tan returns to AirAsia from her stint as
CEO of AirAsiaExpedia where she successfully turned around the
loss-making joint venture within eight months, delivering a net
profit of S$20 million in her second year.
Before leaving for AirAsiaExpedia, Tan was
Regional Head of Commercial and Senior Vice President of China at
AirAsia from 2004 to 2013.
During her tenure, fleet size increased from 17
to 143 aircraft, revenue surged 14-fold to over RM5 billion.
"Kathleen made sure we were the first
low-cost carrier to fly to China and built a strong network of 14
hubs there," said AirAsia Group
CEO Tony Fernandes. "Today, China contributes nearly 40% of our revenue but there is still a lot to do in North
Asia. It is an important long-haul market that will take on
greater significance once AirAsia Japan launches, and I couldn't
think of anyone more suited than Kathleen to drive our business
AirAsia North Asia President Kathleen
Tan said, "After a one year hiatus, I am physically and mentally
well-rested and I am very excited to be able to team up with Tony
once again. North Asia is close to my heart and I look
forward to pushing AirAsia's engagement there even further. What
we have achieved in China is just the tip of the iceberg. There is
much more we can do to position AirAsia as the low-cost carrier
for the region and I won't rest until everyone knows our name."
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