Bombardier to Take Over Sales Activities from TAG Aeronautics

As a result of a change in Bombardier's strategic approach to aircraft sales, Bombardier and TAG Aeronautics have amicably elected to end their contractual agreements.

This concludes nearly 40 years in which TAG Aeronautics served as Bombardier's exclusive sales representative and distributor for new Challenger and Global series aircraft in 21 Middle Eastern and North African countries.

With this strategic shift, Bombardier will assume all sales activities previously held by TAG Aeronautics.

"We are adapting our business model to capitalize on growing market opportunities around the world and will focus on direct interaction with our customers," said Alain Bellemare, President and Chief Executive Officer, Bombardier Inc. "I would like to thank TAG Aeronautics for decades of loyal services, and for successfully helping open a key region for Bombardier aircraft."

Over the past few decades, TAG Aeronautics and Bombardier have worked together to develop and expand the business aircraft market in the Middle East and North Africa.

"Bombardier is firmly committed to the Middle East and Africa, and our in-region sales team is well equipped to ensure all customers find the ideal business jet for their needs," said David Coleal, President, Bombardier Business Aircraft. "We are confident that private aviation in the region will continue to grow." 

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