As a result of a change in Bombardier's
strategic approach to aircraft sales, Bombardier and TAG
Aeronautics have amicably elected to end their contractual
This concludes nearly 40 years in which
TAG Aeronautics served as Bombardier's exclusive sales
representative and distributor for new Challenger and Global
series aircraft in 21 Middle Eastern and North African countries.
With this strategic shift, Bombardier will
assume all sales activities previously held by TAG Aeronautics.
"We are adapting our business model to
capitalize on growing market opportunities around the world and
will focus on direct interaction with our customers," said Alain Bellemare, President and Chief Executive Officer, Bombardier Inc.
"I would like to thank TAG Aeronautics for decades of loyal
services, and for successfully helping open a key region for
Over the past few decades, TAG
Aeronautics and Bombardier have worked together to develop and
expand the business aircraft market in the Middle East and North
"Bombardier is firmly committed to the Middle
East and Africa, and our in-region sales team is well equipped to
ensure all customers find the ideal business jet for their needs,"
said David Coleal, President, Bombardier Business Aircraft. "We
are confident that private aviation in the region will continue to
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