Outrigger has appointed Bitsy Kelley as Vice President
Relations and Monica Salter as Vice President Corporate Communications.
Bitsy Kelley will
represent Outrigger to audiences globally
through relationship building, community outreach and company
events. She will continue as corporate/owner spokesperson and to
lead Outrigger’s OZONE (Outrigger’s ZONE) conservation and
sustainability initiatives at Outrigger destinations across the
Kelley has been vice president corporate
communications since 2013. Prior to that, she hosted her own television
show, “Outdoor GPS” was radio host of “Bitsy Kelley Outdoors”,
and also television host of “America’s Outdoor Journal” on the
Outdoor Channel. She also served as director of brand and business
development for OHANA Hotels and Resorts.
Kelley is a board
member of Outrigger Enterprises Group and also sits on the boards
of Weather by Foundation International, USA Gymnastics and USA
She holds a bachelor’s degree in business and a master’s
degree in business administration from Chaminade University.
Monica Salter joins Outrigger from Bennet Group Strategic Communications
where she was senior vice president providing counsel to Outrigger
for the past eight years.
Her career history includes public
relations director for Hotel Lanai, communications manager for Xterra’s International trail run series and assistant marketing
director for the University of Hawaii athletics department.
As Vice President Corporate Communications, Salter will
oversee strategy and direction for internal and external
communications to elevate brand awareness and positive exposure
for Outrigger worldwide.
Responsible for Outrigger’s Hawaii public relations,
she will also serve as primary media contact during crisis
situations and manage Outrigger’s global public relations partners
and in-house team.
Salter holds a bachelor’s degree in
global and international studies from the University of
California, Santa Barbara, and an MBA from the University of
Hawaii at Manoa. She also studied abroad in Siena, Italy and
worked in Prague, Czech Republic.
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