Malaysia Airlines Becomes Official Global Airline Partner of Liverpool Football Club

Malaysia Airlines has signed a deal with Liverpool Football Club to become the Official Global Airline Partner.

Liverpool Football Club is one of the most successful football clubs in the world, having won five European Cups, three UEFA Cups, three UEFA Super Cups, 18 League titles, seven FA Cups, eight League Cups, and 15 FA Community Shields.

The benefits of being “Official Global Airline Partner of Liverpool Football Club” include: LED and static board brand exposure at each home game at Anfield, exposure on the Liverpool FC website, publications and facebook page, besides co-branding opportunities in merchandising rights and customer engagement via experiential experiences, such as pitch side access, in Liverpool with players and legends. The airline will also have access to players to be featured as ambassadors and in all related communication materials.

Additionally, Malaysia Airlines will benefit from football clinics with Club International Academy coaches delivering coaching and coach education programmes both on and off the pitch. This enables the airline to provide exposure to young Malaysian players, providing them access to both the best coaching environment and coaching expertise possible, following the same curriculum that is delivered to Liverpool stars.

Billy Hogan, Chief Commercial Officer, Liverpool FC said, “Liverpool and Malaysia have always shared a special passion for football; when we visited Malaysia on our pre-season tour in 2011 and 2015, the reception was incredible. The partnership is a reflection of this bond and we are very much looking forward to a bright future working with Malaysia Airlines.”

Malaysia Airlines will be offering a special sale to celebrate the partnership announcement with flights from RM2,499 all-in return from Kuala Lumpur to London and GBP399 all-in return from London to Kuala Lumpur, both on Economy Class. The promotion will run until 17 October 2016 for travel from today (13 October 2016) to 31 March 2017.

The sale will also be available in China to London, from CNY4,657 all-in return.

Peter Bellew, Chief Executive Officer of Malaysia Airlines said, “Liverpool FC is one of the most followed clubs in the world, including around 100 million in South East Asia and 40 million in China, our key markets. Additionally, the partnership will go a long way in increasing awareness of Malaysia, as a tourist destination, to a huge global audience.”

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