Air Serbia to Enhance Operations with Sabre Technology

Air Serbia has selected global technology provider Sabre to provide a full suite of technology solutions and consulting services including the SabreSonic Customer Sales & Service (CSS) passenger reservations system.

The agreement will see Air Serbia move to a single, connected platform for passenger reservations, check-in and boarding, and all other critical airline operations including flight operations and network management.

In addition, the airline will implement Sabre’s airport technology to enhance the service offered by Air Serbia Ground Services at Nikola Tesla Airport.

“Air Serbia has had phenomenal business growth over the past two years and the shift to Sabre will not only support our continued growth but revolutionise the guest experience,” said Dane Kondić, Air Serbia’s Chief Executive Officer. “SabreSonic CSS is an integrated, customer-focused platform that will simplify business operations at Air Serbia and provide us with more information about our guests and their preferences, allowing our team to deliver a more individual service.”

Sabre will provide strategic consulting services across all Air Serbia business areas during the migration process, which is scheduled to be completed by the second quarter of 2017.

“Guests will benefit from more control and freedom when booking tickets and flying with Air Serbia,” added Kondić. “For example, we recently rolled out Sabre web check-in as part of the first phase of this agreement, and have processed thousands of passengers in three short months, showing how popular ecommerce capabilities are for the modern traveller. Many of our partners, such as airberlin, Alitalia and Etihad Airways, already use or are planning to migrate to Sabre, and having a common platform will enable Air Serbia to improve customer service for guests on codeshare flights.”

Air Serbia began operations in 2013 and is the legal successor of the companies Aeroput (1927), Yugoslav Airlines (1947) and Jat Airways (2003). Today, the airline has 20 aircraft in its fleet and, in addition to numerous charter flights, flies to 40 direct destinations.

See also: Sabre Airline Solutions Presentation by Greg Gilchrist, SVP and CCO - HD Video.

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