The Seoul Metropolitan Government (SMG) and the
Singapore Tourism Board (STB) have signed a Memorandum of
Cooperation (MOC) designed to help drive tourism traffic and
exchanges between the two destinations.
This is the first MOC between both organisations
and sets out the general framework of cooperation in three main
Tourism Exchanges: Share best practices on
tourism-related knowledge and experiences to enhance the quality
of tourism products and services.
Marketing and Promotion: Facilitate marketing
and promotional activities undertaken by each party in the other
country to drive awareness of tourism products and services
Regional Integration: Encourage the participation of business
communities and other tourism enterprises in travel marts,
exhibition and tourism festival to boost visitors’ growth.
“The MOC between SMG and STB will help unlock
new opportunities for both destinations through tourism exchanges
and cross-marketing efforts,” said Ms Lynette Pang, Assistant
Chief Executive, Marketing, Singapore Tourism Board. “Last year,
Singapore received about 580,000 South Koreans, a 7.5% increase
over 2014. We look forward to welcoming more visitors from South
Korea, an important source market, with this collaboration.”
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