Seoul Metropolitan Government Signs MOC with  Singapore Tourism Board

The Seoul Metropolitan Government (SMG) and the Singapore Tourism Board (STB) have signed a Memorandum of Cooperation (MOC) designed to help drive tourism traffic and exchanges between the two destinations.

This is the first MOC between both organisations and sets out the general framework of cooperation in three main areas:

Tourism Exchanges: Share best practices on tourism-related knowledge and experiences to enhance the quality of tourism products and services.

Marketing and Promotion: Facilitate marketing and promotional activities undertaken by each party in the other country to drive awareness of tourism products and services

Regional Integration: Encourage the participation of business communities and other tourism enterprises in travel marts, exhibition and tourism festival to boost visitors’ growth.

“The MOC between SMG and STB will help unlock new opportunities for both destinations through tourism exchanges and cross-marketing efforts,” said Ms Lynette Pang, Assistant Chief Executive, Marketing, Singapore Tourism Board. “Last year, Singapore received about 580,000 South Koreans, a 7.5% increase over 2014. We look forward to welcoming more visitors from South Korea, an important source market, with this collaboration.” 

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