Anthony (Tony) Kaufman has been promoted to the
new position of Executive Vice President International Operations
for the Princess Cruises brand.
In addition to his continued leadership for the
line’s Asia operations, he will now oversee the business in
Australia, United Kingdom and Europe.
In his previous role as senior vice president of
Asia operations, Kaufman has been accountable for multiple sales
and marketing teams throughout Asia that are focused on growing
the Princess brand throughout the region and supporting the
brand’s itineraries in China, Japan, Taiwan, Hong Kong, Korea and
In addition, he developed Princess Cruises’ strong
relationships with government authorities, industry associations
and business partners in the region. He also facilitated
coordination with the many operating departments that support
Princess’ growing Asia deployment.
“Tony has been
instrumental in guiding our successful expansion into Asia and
delivering a customized product that has truly resonated with our
guests,” said Jan Swartz, president of Princess Cruises. “With the
additional oversight of Australia, the United Kingdom and Europe,
he will continue advancing the Princess guest experience, growing
our business, and meeting our operational objectives in these
additional regions as well.”
Prior to his role
overseeing Asia operations for Princess Cruises, Kaufman held the
position of senior vice president of commercial affairs, which was
a broad commercial role that included responsibility for onboard
revenue and worldwide shore operations, as well as commercial
transactions such as shipbuilding contracts, ship sales, and
He has also served as general counsel of the former P&O
Princess Cruises plc based in London, and has held various other
roles in legal and business affairs since joining the company in
Kaufman is based in the company’s Santa
Clarita, California world headquarters office.
holds a B.A. degree in communication studies from the University
of California Los Angeles (UCLA) and a law degree, cum laude, from
Loyola Law School of Los Angeles, where he was an editor of the
Loyola Law Review.
See other recent news regarding:
Executive Vice President,