Hertz Equipment Rental Corporation Appoints Vice President Operations

Charles (Chuck) L. Miller has joined Hertz Equipment Rental Corporation (HERC) as Vice President, Operations, reporting to Bruce Dressel, Chief Operating Officer.

Chuck will lead all aspects of sales support, service, customer satisfaction, and new market/product categories for HERC, as well as marketing and strategic technology initiatives across the branch network to drive superior customer service, new market development, fleet readiness, revenue growth, operational efficiency and overall branch performance.

"We are pleased to have Chuck join Hertz Equipment Rental," said Larry Silber, President and Chief Executive Officer, HERC. "Chuck is a highly regarded expert in our industry with a track record of achieving superior operational and financial results throughout his career. As a seasoned executive in the equipment rental business, Chuck also adds tremendous insight and experience to an industry-savvy leadership team that continues to coalesce in advance of HERC becoming a stand-alone company in mid-2016."

Chuck joins HERC with over 30 years of experience in the equipment rental market, including more than 20 years of service with Sunbelt Rentals, Inc.

During his career at Sunbelt, Chuck oversaw sales; marketing; customer service; Sunbelt University; strategic sourcing and purchasing; fleet; maintenance and repair; parts and merchandise purchasing; and Sunbelt at Lowe's, an operating division comprising approximately 100 locations. Chuck also served on Sunbelt's Board of Management.

Most recently, Chuck established an equipment-rental and industry-focused consulting practice serving clients in Europe, India, West Africa, Middle East, as well as the Americas, where he applied his expertise in field operations, emerging markets, rental channels, and business development to help advance his client's strategic initiatives.