Charles (Chuck) L. Miller has joined Hertz
Equipment Rental Corporation (HERC) as Vice President, Operations,
reporting to Bruce Dressel, Chief Operating Officer.
Chuck will lead all aspects of sales support,
service, customer satisfaction, and new market/product categories
for HERC, as well as marketing and strategic technology
initiatives across the branch network to drive superior customer
service, new market development, fleet readiness, revenue growth,
operational efficiency and overall branch performance.
"We are pleased to have Chuck join Hertz
Equipment Rental," said Larry Silber, President and Chief
Executive Officer, HERC. "Chuck is a highly regarded expert in our
industry with a track record of achieving superior operational and
financial results throughout his career. As a seasoned executive
in the equipment rental business, Chuck also adds tremendous
insight and experience to an industry-savvy leadership team that
continues to coalesce in advance of HERC becoming a stand-alone
company in mid-2016."
Chuck joins HERC with over 30 years of
experience in the equipment rental market, including more than 20
years of service with Sunbelt Rentals, Inc.
During his career at Sunbelt, Chuck
oversaw sales; marketing; customer service; Sunbelt University;
strategic sourcing and purchasing; fleet; maintenance and repair;
parts and merchandise purchasing; and Sunbelt at Lowe's, an
operating division comprising approximately 100 locations. Chuck
also served on Sunbelt's Board of Management.
Most recently, Chuck established an
equipment-rental and industry-focused consulting practice serving
clients in Europe, India, West Africa, Middle East, as well as the
Americas, where he applied his expertise in field operations,
emerging markets, rental channels, and business development to
help advance his client's strategic initiatives.
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