The 2015 Mekong Tourism Forum will be hosted in
Danang by the Ministry of Culture, Sports and Tourism of Vietnam
in Danang City from 16 to 19 June 2015.
Under the theme, 'Unlocking the Potential of the
Mekong Region via Innovative Partnerships', the event will
showcase emerging tourist destinations and trends in the Greater
Mekong Sub-region (GMS).
government leaders will assess the latest tourism developments and
investment opportunities along the regional road networks linking
Cambodia, Laos, Myanmar, Thailand, Vietnam and the China's
provinces of Yunnan and Guangxi.
The Mekong Tourism Forum will feature top keynote
speakers and interactive panel debates. In order to increase
relevance, various sideline events will be staged, including the
Mekong Tourism Investment Summit, and the E-Tourism Asia Boot
The Mekong Tourism Investment Summit will be produced
by HVS. Chris Pucher, Director of the HVS Bangkok Office said,
"HVS is excited to produce the Mekong Tourism Investment Summit,
supporting the overall Mekong Tourism Forum, slated to become an
annual one-day event as part of the Mekong Tourism
Forum. Now more than ever, the region is in a pivotal growth
phase. With markets such as Myanmar opening, industry leaders need
to come together to ensure more responsible and sustainable
For the fourth time, the E-Tourism Asia Boot Camp will
focus on four key areas, including social media and mobile
marketing to key target markets including Europe, North America,
and Asia; how to work with bloggers and key digital influencers;
understanding online distribution and working with online travel
agencies; and marketing to affluent Chinese consumers via digital
and social media.
The Mekong Tourism Advisory Group
Meeting will meet to discuss the new Mekong Tourism Marketing
Strategy & Action Plan 2015-2020 and how the public and private
sector can partner and collaborate in promoting the GMS as a
single tourism destination.
"We are looking forward to
hosting this influential networking gathering and invite the world
to Vietnam's beautiful central coast," said Dinh Ngoc Duc,
Director General, International Cooperation Department, Vietnam
National Administration of Tourism. "We are in a pivotal time when
innovative partnerships are essential to unlock the potential of
the Mekong region and strengthen collaboration between the private
and public sectors."
Jens Thraenhart, newly appointed Executive
Director of the Bangkok-based Mekong Tourism Coordinating Office,
said, "Today villages and towns in the GMS are benefiting from the
arrival of tourists where there were none before. At the Mekong Tourism Forum we will discuss investment prospects
and hear from tourism operators who are already taking advantage
of opportunities along the new overland corridors."
Luzi Matzig, Chairman of Asian Trails Group,
added, "The Mekong Tourism Forum provides great inspiration to
companies seeking to innovate and grow across the Greater Mekong
Sub-Region. Over the years the Forum has proven to be a great source of
synergy between grass roots operators, multi-national hotel
chains, destination management companies, NGOs,government bodies and the media."
The 2015 Mekong Tourism Forum is free to attend
for qualified industry professionals.
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