Shangri-La Rebrands Traders Hotel Upper East Beijing

Shangri-La has rebranded the Traders Hotel Upper East Beijing as the Hotel Jen Upper East Beijing.

The property is the first in mainland China to adopt Shangri-La’s new Hotel Jen brand.

Mr. Alan Ang, General Manager of Hotel Jen Upper East Beijing, said, “The rebrand to Hotel Jen is really about changing our approach from the inside out. I firmly believe that, to adapt to the changing needs of today’s ‘millennial-minded’ traveller, we need to evolve with them, starting at the very heart of our hotel – our staff. Our established team of loyal staff have spent the past few months embracing the Hotel Jen values: fun, friendly and fuss-free simplicity. It is the staff who underpin the whole rebranding. Hotel Jen Upper East Beijing will still bring guests the same level of quality as before, but now with a more intuitive service attitude and relaxed, friendly style.”

Hotel Jen Upper East Beijing, located between the Third Embassy District, Wang Jing Hi-Tech Park and the Lido Commercial Centre, is clearly visible along the Airport Expressway and the 4th Ring Road as prominent terracotta twin towers amidst low-lying greenery and parks. Close by is the fashionable 798 Art Zone, the Sanlitun entertainment district and the Olympic mega-structures, the Bird’s Nest and the Water Cube. Panoramic views of Beijing’s dramatic skyline can be enjoyed from the lounge on level 26.

Embracing the concept of ‘staying with a friend’, guests will notice the extra touches on the in-room and restaurant dining options, which feature fresh local products selected for flavour, fusion and fun. For added convenience, the hotel features a vending machine with beverage and snack items priced at convenience store levels and a ‘Grab&Go’ deli counter offering quick meal solutions.

Cutting-edge technology is also key to catering to the highly social, young-at-heart traveller. Free WiFi everywhere, all the time, convenient mobile charging stations throughout the hotel and access to over 2,500 online publications through the PressReader app, replacing the traditional morning newspaper, are a few of the many features on offer at Hotel Jen Upper East Beijing.

In addition, simple pleasures, such as a laundry wash-and-fold service for unlimited items in the laundry bag at one price, complimentary fruit-infused waters and signature iced teas in summer and free coffee and snack-box-to-go options after breakfast allow guests to get on with the things they care about most – life, travel and discovery.

In the next phase of the hotel roll-out, Traders Hotel, Shenyang will rebrand to Hotel Jen on 28 March 2015 and Traders Hotel, Puteri Harbour, Johor, Bahru will rebrand to Hotel Jen on 1 April 2015.