According to Visa's Global Travel Intentions
Study 2015, reconnecting with families and friends is the most
important reason Hong Kong travelers go abroad.
In making the decision to go on vacations
overseas, personal factors such as relationship-building and
relaxing appear to be more important than destination-specific
Amid busy schedules, Hong Kong travelers are
carving out precious travel time to rekindle relationships with
Among those who had made overseas trips in the
past two years, 51% said bonding was among the top 3 important
things that they were looking for in the most recent trip abroad,
followed by relaxing (50%) and indulging (45%). While experiencing
culture (34%) was not a major reason to leave the city, 41% of
those surveyed said this would be a reason to travel next year.
Family plays a crucial role in starting overseas
expeditions. Hong Kong travelers rank family vacations as the top
triggers for traveling (19%). The majority travel with companions
(79%) throughout the trip or at some parts of it and more than
half of this group went with spouses, over one-fifth (21%)
travelled alone throughout the whole trip.
Global Travel Intentions Study 2015 hints at a change in both the
travel spending pattern and consumer mindset, suggesting a growing
appetite for online booking," said Caroline Ada , Visa Hong Kong
and Macau Country Manager. "According to the study, 80% of the
travelers prefer to use more online sources at the booking stage,
especially those who are independent travelers (82%). Visa is
committed to using the results to better understand the spending
pattern of Hong Kong cardholders, so as to bring new electronic
payment technology to market."
Accompanying the travel boom is the
enormous need to pay for purchase overseas. Financial institutions
are strengthening their foothold in the overseas payment
landscape: 3 in 4 Hong Kong travelers used their credit cards
abroad during their last trip.
Payment card payments are
generally associated with big ticket items: 55% of those surveyed
said they would pay by credit card at premium brand retailers,
while 56% said they would do so at high-end restaurants.
Although payment cards (92%) are the most popular payment method
for Hong Kong travelers to bring along on their foreign adventures, cash is still king at destinations.
On average Hong
Kong travelers spend 62% of their travel expenses at destination using cash and 31% on credit card. In contrast, payment cards are
more frequently used during the planning stage, with 69% of Hong Kong travelers using payment cards to pay for their travel
According to the survey, Hong Kong travelers are
budget-conscious when they travel. They spent a median amount of
HK$10,062 (US$1,290) on their last trip, the same expenditure
level as in 2013.
Japan HK$18,112 (US$2,322) and Korea HK$10,062
(US$1,290) are destinations where Hong Kong travelers tend to
spend more at, as compared to Taiwan HK$5,538 (US$710) and
mainland China HK$4,025 (US$516).
While Hong Kong travelers
intend to double their budget for their next trip HK$19,508
(US$2,501), this amount is still lower than regional and global
levels HK$27,308 (US$3,501).
In budgeting for
international leisure trips, Hong Kong travelers are almost
equally likely to start planning with a budget (54%) or with the
best experience in mind (46%). 4 in 5 Hong Kong travelers are
willing to pay extra for interesting activities not written into itineraries. Local food specialties (50%), postcards (26%) and
local apparel (24%) are the top three souvenirs Hong Kong
travelers purchase during their leisure trips.
of travel accommodation, although 49% of Hong Kong travelers
stayed in 4-star and above hotels or resorts in the past two years, affordability remains the most important consideration when
comparing accommodation options, 62% of the respondents admitted.
Convenience (56%) and safety (48%) are next key considerations.
Overall, Hong Kong travelers are more open to staying at hostels,
guesthouses and chalet bed & breakfasts (23%) than other
Asia-Pacific (18%) or global travelers (16%).
Hong Kong citizens' love for overseas travel goes without saying. 92% of the Hong Kong
travelers surveyed traveled abroad for leisure in the past two years, compared to 84% in the Asia-Pacific region and 76%
They traveled mainly within North Asia with mainland
China, Taiwan, Japan and Korea being the top destinations
visited. Hong Kong travelers made an average of 3 leisure trips in
the previous two years, and intend to take 6 trips in the next two
years, including at least 3 leisure trips and 2 business trips.
Early in the planning
stage, most Hong Kong travelers already have a destination in mind
(61%), but they are spontaneous when it comes to actually making a
booking, the survey revealed.
68% of independent travelers said
they only start to pencil down the itinerary one month before the
journey starts, some even push the task to a later date.
Availability of activities (65%), accessibility (64%) and budget
(54%) are the top considerations in choosing a destination,
revealed Hong Kong travelers. Since most prefer to travel short
haul (55%), it is no wonder that the top three destinations to
visit next year, namely Japan (25%), Korea (12%) and Australia
(11%), are all close to home.
See other recent news regarding: