PATA has appointed Parita Niemwongse as Director
– Human Capital Development, and Wallace Wong as Regional Director
Khun Parita Niemwongse’s primary focus is to initiate Human
Capital Development (HCD) programmes and activities for members of
the Association including PATAcademy, PATA Youth Symposium, and
the PATA Intern and Associate Programme.
Khun Parita will also be responsible for PATA’s
Capacity Building Programme, University and Tourism College
relationships, and any future related HCD programmes, as well as
the continued management of the PATA Gold Awards and PATA Face of
PATA CEO Mario Hardy said, “As HCD has become one of the greatest challenges facing
the travel and tourism industry today, it has also become an
integral and important part of PATA's activities. I believe that
this topic deserves to have a senior member of the PATA management
team's attention and it will be a great pleasure to work with Parita to grow our programmes.”
Ms Niemwongse joined PATA in 1999 in the
communications department, where she gained extensive experience
in working with PATA’s media partners around the world. Prior to PATA, she worked in the Public
Relations Department at Queen Sirikit National Convention Centre
in Thailand and the Hong Kong Trade Development Council. Ms
Niemwongse has also lived and worked in Dubai as a Flight Attendant
for Emirates Airline.
She received a Master of Arts in
Public Relations from Bond University, Australia, and Bachelor of
Arts with Honours, majoring in French, and a Gold Medal from
Thammasat University, Thailand. Ms Niemwongse also received a
certificate of Learning French for Overseas students from Centre
de Linguistique Appliquée, Besancon, France.
Commenting on her promotion, Ms Niemwongse
said, “I am excited to be enhancing PATA’s HCD projects and
initiatives to benefit PATA members and all stakeholders in the
industry. HCD is of growing importance to PATA and working with
educational institutions and young people is a great learning
With more than 10 years of experience in the
airlines and travel industries, Mr Wallace Wong was most recently the
Regional Business Development Director of Asia Pacific at
Travelport GDS in Hong Kong SAR and Singapore, where he
successfully developed effective sales strategies to strengthen
the company’s commercial presence in the region.
He has also
worked for OAG and Singapore Airlines, taking up various
commercial and operational posts based in Singapore, Copenhagen,
Denmark and Chennai, India.
In his new role based in Bangkok, Mr Wong will be responsible
for PATA’s commercial and industry development, as well as
bridging the relationship between the public and private travel
sectors in the Asia Pacific region.
responsibilities will include the all of Asia with the exception
of mainland China (this includes North Asia, South Asia, South
East Asia, Central Asia and the sub-Indian Continent), and will
report directly to PATA CEO Mario Hardy.
“I am pleased that
Wallace joins PATA at a time when the organisation is in its
transformation phase. His vast travel industry network and
experience will be a great asset to PATA. His understanding and
appreciation of different business cultural mindset will bring
value to the Association, and I look forward to working at his
side to develop our membership and member engagement,” said Mr
Mr Wong was born in Malaysia and is now a Singapore
Citizen. He is fluent in English, Mandarin, Cantonese, Bahasa
Maleyu, Bahasa Indonesia and has some basic knowledge of French.
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