Cathay Pacific / HSBC Hong Kong Sevens has sold
out for a 12th consecutive year in 2015.
With an extended
three-month registration period implemented in late 2014, the
public ballot attracted a record 27,007 applicants, generating
over 134,000 specific ticket requests for the 9,000 individual day
The overwhelming response to the public ballot -
on top of the 37,000 tickets already distributed through local
rugby clubs, overseas ticket agents, participating teams and event
stakeholders and patrons, reinforces the pressing need for a
larger home for the Cathay Pacific / HSBC Hong Kong Sevens than
the present 40,000-seat capacity of the Hong Kong Stadium.
The 9,000 individual day tickets distributed through
the ballot will bring the Hong Kong Stadium to maximum capacity
for this year’s Sevens. 120,000 cumulative spectators are expected
to attend the world-famous Cathay Pacific / HSBC Hong Kong Sevens,
which marks the 40th anniversary of sevens in Hong Kong in 2015.
Successful entrants drawn in Wednesday’s ballot will
be notified by email and will have seven days in which to make
their payment (17:00 on 11 February 2015).
the completion of the public ballot draw, interested
spectators still needing a ticket are encouraged to visit one of
the 55 international websites run by viagogo, the official ticket marketplace of the Hong Kong Sevens.
To combat the
historic incidences of touting and counterfeit tickets around the
Hong Kong Sevens, the
Hong Kong Rugby Football Union (HKRFU) engaged in a new partnership with
international ticket marketplace viagogo to create a safe,
transparent and convenient market for secondary ticket sales.
enables people to buy and sell any ticket to any live event,
anywhere in the world, using the language, currency and device of
their choice. Today there are over four million tickets available
on viagogo’s network of global websites.
Chief Executive Officer of the Hong Kong Rugby Football Union
said, “Like most major international sports and entertainment
events, the Hong Kong Sevens has been afflicted by ticket touting
and the sale of illegitimate tickets on the secondary market. As ticket touting is not an illegal offence in Hong
Kong, the HKRFU decided to engage with an international ticket
re-seller to provide the maximum confidence and convenience for
spectators who want to attend HKRFU events, even after the box
office has sold out.”
Viagogo was established to
improve access to live events and to clean up the ticketing market
by introducing new levels of consumer protection. viagogo
guarantees every transaction with sellers not being paid until the
purchaser has successfully been granted entry to the event.
The HKRFU said it believes that partnering with viagogo will
not only ensure confidence amongst interested spectators but also
improve access to tickets for HKRFU events.
with viagogo, the HKRFU is following the successful model of the
Scottish Rugby Union. The partnership in Scotland has helped
reduce complaints about fake tickets to virtually zero and has
greatly reduced the presence of sellers outside of the
stadium on event days.
The viagogo pricing
mechanism also works to ensure that only the most competitively
priced tickets appear in a single page of the Hong Kong Sevens
section of the viagogo website. The lowest priced tickets are
listed first, thus sellers are incentivised to price tickets
competitively to ensure the highest number of potential buyers
views their offers.
The viagogo pricing mechanism
has proven to be highly effective in regulating ticket prices on
the secondary market. Since the start of the partnership with the
Scottish Rugby Union, the average price for a ticket for Scotland
games on viagogo has reduced by up to 50%.
Overall, around half of the tickets available on the viagogo
platform sell for face value or less.
Currently both parties are
exploring the option of establishing an on-event presence for
viagogo at this year’s Sevens, enabling fans with tickets they
cannot use to return them on-event for sale to spectators without
tickets removing the need for spectators to engage in the shadow
Pictures of the 2014 Cathay Pacific / HSBC Hong Kong Sevens
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