According to data compiled by STR, the opening
weekend of the Rugby World Cup 2015 provided hotels in host
markets with a significant growth in RevPAR.
Opening weekend matches were held 18-20
September, and during that three-day period, each of the four
markets to host a match averaged year-on-year RevPAR increases of
higher than 25.0%: Cardiff, Wales (+148.5%); Gloucester, England
(+37.4%); Brighton, England (+28.2%); and London, England
In Cardiff, RevPAR grew year-on-year by more
than 115% each day even though the market did not host a match
on Friday. When Wales played against Uruguay on Sunday at
Millennium Stadium, RevPAR increased by 194.6% when compared with
the same day in 2014. The absolute RevPAR of £88.42 was driven
by a 35.6% increase in occupancy to 78.8% and a 117.2% rise in
average daily rate to £112.18.
Gloucester reported RevPAR
increases of more than 40% on both Saturday and Sunday. The
market did not host a match on Sunday. RevPAR reached £83.73 for
Saturday on the back of a 97.4% absolute occupancy level and a
44.5% increase in ADR to £86.00.
Brighton hotels saw a
minor dip in RevPAR on Friday (-1.2%) but reported increases of
23.4% and 62.5% on Saturday and Sunday, respectively. Saturdayís
absolute RevPAR of £150.05 was driven by a 24.7% increase in ADR
to £159.99. On Sunday, RevPAR reached £51.64 thanks to a 28.2%
increase in occupancy to 60.1% and a 26.8% rise in ADR to
Londonís RevPAR growth was driven by ADR
increases of more than 15% each day. Occupancy remained stable
with the exception of a 12.3% increase to 79.3% on Sunday. The
opening ceremony and match featuring England and Fiji led to a
121.7% RevPAR increase on Friday for hotels within a 5-kilometer
radius from host Twickenham Stadium which is in the Borough of
Richmond Upon Thames, roughly 16-km from the centre of London and
10-km from London Heathrow.
The Rugby World Cup
runs through 31 October, and several additional markets joined as
hosts following the opening week. In total, the tournament is
expected to result in more than 400,000 international visitors and
2.45 million tickets sold.
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