[HD video below] Two of China’s leading hospitality groups,
Plateno Group and Jin Jiang International have merged, with Jin
Jiang’s parent company, publicly listed Jin Jiang International
(Holdings) Co., Ltd., acquiring an 81% stake in Plateno and
becoming one of the largest hotel groups in the world.
Jin Jiang is well established in China’s
upscale, midscale and economy hotel segments with brands that
include J.Hotel, Jin Jiang, Kunlun, Rock Garden (Yan Hua Yuan) and
Jin Jiang Inn, to name but a few.
Earlier this year, the company also acquired
France’s Louvre Hotels Group (LHG) from Starwood Holdings
incorporating the brands, Golden Tulip, Première Classe and
Over the past two years, Plateno has acquired 17
brands with over 400 midscale and upscale hotels either in
operation or under construction. Its diverse brand portfolio
includes Lavande, Maison Albar, H12, Portofino, James Joyce
Coffetel, ZMAX, 7 Days Inn, 7 Days Premium, µ Hotel and China’s
first hotel brand designed for women, Xana Hotelle among others.
This significant partnership of Jin Jiang, LHG and Plateno
effectively forms a combined portfolio of over 6,000 hotels with
more than 640,000 guest rooms in 55 countries across all regions.
While the partners will continue to
operate their respective brands independently, they plan to
develop a central booking and customer relationship management
system to optimise channel and revenue management “so benefits of
membership can be integrated to sustainably enhance the customer
A joint statement said this cooperation “will
help facilitate integration of the three group’s back-end systems,
improve their operational efficiency, share information of
domestic and foreign suppliers, and effectively utilise the supply
chain resources at home and abroad so that an industry platform
with much better efficiency can be built”.
goal of the strategic cooperation is “to create a leading and
competitive international group with global brand influence in the
world”, the statement added.
The partners foresee further
major expansion in the international hotel market as “the most
competitive, innovative and dynamic global hotel group”.
Plateno’s Co-Chairman and Chief Brand Architect,
Alex Zheng said, “We have another dream – that in every beautiful
destination in the world, there will be a Chinese-run hotel so
that Chinese customers will always feel a sense of belonging
wherever they go and will hear familiar greetings in Chinese and
be served a warm bowl of congee whenever they want. That dream is
fast becoming a reality, and that reality is here!”