Jin Jiang Acquires 81% Stake in Plateno

[HD video below] Two of China’s leading hospitality groups, Plateno Group and Jin Jiang International have merged, with Jin Jiang’s parent company, publicly listed Jin Jiang International (Holdings) Co., Ltd., acquiring an 81% stake in Plateno and becoming one of the largest hotel groups in the world.

Jin Jiang is well established in China’s upscale, midscale and economy hotel segments with brands that include J.Hotel, Jin Jiang, Kunlun, Rock Garden (Yan Hua Yuan) and Jin Jiang Inn, to name but a few.

Earlier this year, the company also acquired France’s Louvre Hotels Group (LHG) from Starwood Holdings incorporating the brands, Golden Tulip, Première Classe and Campanile.

Over the past two years, Plateno has acquired 17 brands with over 400 midscale and upscale hotels either in operation or under construction. Its diverse brand portfolio includes Lavande, Maison Albar, H12, Portofino, James Joyce Coffetel, ZMAX, 7 Days Inn, 7 Days Premium, µ Hotel and China’s first hotel brand designed for women, Xana Hotelle among others.

This significant partnership of Jin Jiang, LHG and Plateno effectively forms a combined portfolio of over 6,000 hotels with more than 640,000 guest rooms in 55 countries across all regions.

While the partners will continue to operate their respective brands independently, they plan to develop a central booking and customer relationship management system to optimise channel and revenue management “so benefits of membership can be integrated to sustainably enhance the customer experience”.

A joint statement said this cooperation “will help facilitate integration of the three group’s back-end systems, improve their operational efficiency, share information of domestic and foreign suppliers, and effectively utilise the supply chain resources at home and abroad so that an industry platform with much better efficiency can be built”.

The ultimate goal of the strategic cooperation is “to create a leading and competitive international group with global brand influence in the world”, the statement added. 

The partners foresee further major expansion in the international hotel market as “the most competitive, innovative and dynamic global hotel group”.

Plateno’s Co-Chairman and Chief Brand Architect, Alex Zheng said, “We have another dream – that in every beautiful destination in the world, there will be a Chinese-run hotel so that Chinese customers will always feel a sense of belonging wherever they go and will hear familiar greetings in Chinese and be served a warm bowl of congee whenever they want. That dream is fast becoming a reality, and that reality is here!”

Interview with Kevin Wallace, Managing Director Asia Pacific and Australasia, Plateno

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