An hotel in London which allows guests to use an app on Android, iPhone or
Apple Watch to book, check-in, control lighting and room
temperature and even add breakfast to their stay, has just
celebrated its first anniversary.
The first hub by Premier Inn opened November
2014 in the heart of the city on St Martin’s Lane in Covent
Since opening, the hotel has looked after
nearly 60,000 guests, seen an impressive 90%+ occupancy rate, and
had over 40,000 downloads of its dedicated app.
The hotel has also supplied around 72,000
cups of complimentary tea and coffee to hotel guests in its Proven
The stylish new brand, due to open a
further 13 hotels in London and Edinburgh, predicts that it has
saved guests a combined total of over 1,000 hours throughout the
year by innovatively weaving technology throughout the hotel
experience - with check-in kiosks, smart TV’s and seamless
connectivity powered by super fast free Wi-Fi.
expertise of the local hub team and hub’s bespoke local guide
‘Explore’ have proved invaluable in giving guests
recommendations for enjoying the city. Using the hub app and
augmented reality, guests can watch the in-room map come alive
with recommendations of restaurants, theatres, museums and
galleries right on the doorstep.
The first hub has also
been designed with sustainability in mind - it uses 100% renewable
certified energy supplied from the grid, from a variety of
sources, including wind, hydro and bio-mass fuel. It also
generates its own electricity while heating water for showers and
taps through an efficient CHP unit. Energy efficient lighting
throughout the hotel means lower energy costs while providing
guests the ability to set their perfect room ambience.
recognition of the commitment and innovation applied in designing
the hotel, hub was awarded an ‘outstanding’ rating in Breeam’s
environmental assessment – and is currently the only hotel in the
UK to have achieved this highest rating.
Simon Ewins, Chief Operating Officer for hub by
Premier Inn, said, “We are so
proud of what hub by Premier Inn has achieved in its first year.
We always knew that the demand was there for a brand that offered
stylish and connected rooms, in the heart of the city at an
affordable price. Digital connectivity, stylish design and our
brilliant hub team are what sets us apart from competitors. We are so excited about expanding the brand with further
investment in London and Edinburgh in the coming months. Our key
focus in the design and build of the next hub by Premier Inn
hotels will be how we move the brand forwards and expand our
offering – we are looking at even more digitally enabled smart TV
‘s which allow mirror screening and a new bigger room type as a
The second hub by Premier Inn, London Tower
Bridge, is scheduled to open in a few weeks.
The hub by Premier Inn app is
available to download at the App Store for iPhone and Apple Watch
users, and Google Play for Android devices.
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