Jin Jiang International Hotels to Hold Roadshow in Japan

Jin Jiang International Hotels has unveiled plans to hold a roadshow in Japan 15-17 October 2015, in a move to enhance the visibility of the brands owned by Jin Jiang International Hotels and Prince Hotels.

The move represents material progress in establishing a marketing alliance between the two parties.

Jin Jiang International Hotels and Prince Hotels signed a memorandum of understanding in June, under which, the two hotel groups will form a marketing alliance to collaborate on joint promotions and undertake other business exchanges.

Prince Hotels has three main brands, The Prince, Grand Prince Hotel and Prince Hotel, and operates 41 hotel facilities in Japan's largest cities and leading holiday resorts, including Tokyo, Kyoto, Hiroshima, Hakone, Karuizawa, Sapporo and Furano.

The Jin Jiang International Hotels which will participate in the event include Jin Jiang Hotel, Jin Jiang Tower, Hua Ting Hotel & Towers, Jian Guo Hotel, Rainbow Hotel, Park Hotel, Shanghai Hotel and Haiyun Jin Jiang International Hotel.