ASIA Travel
Tue, 3 November 2015

QTA Unveils Qatars First Destination Brand

Crossing a new milestone on its journey towards achieving its vision for 2030, the Qatar Tourism Authority (QTA) has unveiled the Qatar Destination Brand, enhancing and accelerating efforts to promote the nation globally.

The unveiling of Qatars first destination brand marks the beginning of a new phase in our journey towards achieving the vision for Qatar, as outlined in the National Tourism Sector Strategy 2030: a world class hub with deep cultural roots, said His Excellency Issa bin Mohammed Al Mohannadi, Chairman of QTA. In launching this brand, which is the first to represent Qatar as a destination, and by channelling multiple characteristics of the nations persona, hopes, actions and vision, our efforts to promote the country and pique interest from world travellers, gain new strength and cohesion.

Comprising bespoke typography, rich colour palettes, a distinct visual language, signature photography and videography, the brand is designed to provide a striking and highly distinctive visual identity that captivates audiences and strengthens Qatars position as a premium tourist destination.

The Arabic word mark was designed by renowned Qatari calligrapher Ali Hassan, who sought to express his love for Qatars history and traditions juxtaposed with its dynamic vision and speed of development.

According to QTAs Chief Marketing & Promotions Officer, Mr Rashed AlQurese, the development of Qatars destination brand has been a carefully considered, nationwide process, involving locals, youth, residents, artists, and a spectrum of relevant stakeholders.

Research played a key role in the development of the brand; QTA benchmarked the worlds best nation and destination branding, as well as internationally renowned consumer brands. We commissioned a world-class destination photographer to capture the essence of Qatar and the warmth of its people, he said, adding that the brands signature photography will feature across the full spectrum of promotional assets from the design of QTAs exhibition stands to a variety of digital platforms, advertising and print collateral. The brand will unify and strengthen communications by sector stakeholders, tour operators, hoteliers and other members of the industry about Qatar to international audiences, it will also reinforce Qatars presence on the international stage at the global tradeshows, events and exhibitions that QTA participates in.

See other recent news regarding: Interviews, Pictures, Videos, Qatar Tourism Authority, QTA, Qatar Airways, Qatar Executive, Doha, Qatar

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