Orient Thai Airlines Partners Amadeus

Orient Thai Airlines has decided to enhance its distribution network by working with Amadeus, its first global distribution system (GDS) partner.

With Amadeus, Orient Thai will distribute its fares, schedules and availability through the widest network of global travel agents.

The airline expects to increase its fleet size to 60 within 5 years, and plans to transport 5 million passengers in the next 3 years.

New routes will soon be added between Bangkok and Singapore, Taipei, Japan, South Korea, Macau, Indonesia, and Malaysia.

“As we look to expand our routes and carry more travellers to and from Thailand over the next few years, we recognise that the travel agency channel is critical,” said Peter Xiong, General Manager of Marketing, Orient Thai Airlines. “As the largest global distribution system with an unmatched global network of travel agencies and industry expertise, Amadeus is an ideal partner, and will help us achieve our ambitious growth targets.”

Orient Thai currently operates routes between Bangkok and Nanjing, Chengdu, Chongqing, Xi'an, Nanning, Changsha, Nanchang and Hong Kong, and between Phuket and Nanning, Chengdu, Chongqing and Xi'an. The airline carried 610,000 passengers in 2014.

Hazem Hussein, Executive Vice President, Head of Airline Group, Amadeus Asia Pacific, said, “We are honoured to be chosen by Orient Thai as their first global distribution system partner, supporting their transformation and growth. Orient Thai joins the ranks of 478 other airlines that are bookable via the Amadeus system. This agreement is yet another step forward in our commitment to bringing the widest possible range of airline content to our travel agency subscribers, including budget air travel options.”

Today, over 70 low-cost and hybrid carriers are bookable in the Amadeus system while over 80% of Amadeus bookings worldwide are made on airlines with which Amadeus has a content agreement.