Qantas Launches New Magazine App

Qantas revealed its new Qantas Magazine app on Adobe’s Digital Publishing Solution (DPS), the first app globally to appear on the platform, at the Adobe Digital Marketing Symposium held in New York.

The new Qantas Magazine app fully leverages the capabilities of Adobe’s DPS to deliver content to customers throughout their entire travel experience, from planning to booking, to travelling.

The new platform allows users to access individual articles instantly from the app homepage rather than downloading entire issues with individual articles and collections of articles promoted on the app’s homepage. Content can also be updated as it is created, rather than only publishing at set frequencies.

Qantas Head of Digital and Entertainment, Jo Boundy, said, “Until now, the iPad edition of the Qantas Magazine launched at the same time as the print edition, on the first of every month. This meant customers rarely engaged with the edition more than once – they had no reason to. Our new Qantas Magazine, created with Adobe DPS, is updated throughout the month, providing readers with fresh, snackable content even when they’re not travelling. In addition to broadening our distribution and improving ongoing engagement, it lets us maximise our content and provide customers with engaging travel information and inspiration every step of their journey.”

The Qantas Magazine app is free and available on iPad and iPhone from the App Store. An Android and version is expected to follow shortly.