According to November 2015 data compiled by STR
Global, the European hotel industry recorded positive results in
the three key performance metrics when reported in Euro constant
Compared to November 2014, hotels in Europe
reported a 0.8% increase in occupancy to 68.1%, a 4.1% increase in
ADR to EUR107.74 and a 4.9% increase in RevPAR to EUR73.40.
ADR drove performance for the month, especially
in Southern Europe, where RevPAR rose 13.2% to EUR64.13. Southern
Europe’s top-performing countries in RevPAR were Malta (+52.1%),
Spain (+21.9%) and Italy (+19.2%).
At the market level, Paris, France, and
Brussels, Belgium, saw performance decreases stemming from the
terrorist attacks of 13 November.
Countries - Year-on-Year
France reported decreases in occupancy (-3.1% to
58.2%) and RevPAR (-1.4% to EUR73.83). ADR was up 1.7% to
Ireland posted a 5.5% increase in occupancy to
74.0% as well as double-digit growth in ADR (+18.9% to EUR112.39)
and RevPAR (+25.5% to EUR83.14).
The Netherlands recorded increases in each of
the three key performance metrics: occupancy (+4.4% to 69.7%), ADR
(+5.9% to EUR108.92) and RevPAR (+10.6% to EUR75.95).
Russia experienced increases across the key
performance measurements: occupancy (+3.0% to 52.9%), ADR (+8.7%
to RUB4,681.58) and RevPAR (+12.0% to RUB2,476.38).
Athens, Greece, reported decreases in occupancy
(-5.4% to 55.9%) and RevPAR (-3.4% to EUR54.92). ADR was up 2.0%
London, England, saw declines in occupancy
(-3.5% to 81.7%) and RevPAR (-1.2% to GBP121.28). However, ADR in
the market rose 2.4% to GBP148.49.
Milan, Italy, posted a 5.1% increase in
occupancy to 69.3% as well as double-digit spikes in ADR (+32.1%
to EUR151.55) and RevPAR (+38.9% to EUR105.08).
Paris, France, experienced decreases in
occupancy (-12.1% to 66.5%) and RevPAR (-1.3% to EUR165.68). ADR
increased by double-figures (+12.3% to EUR249.12).
See other recent news regarding: