Etihad Airways has launched a mobile exhibition
which will visit key European markets to give commercial partners
and consumers first-hand experience of the airline’s new cabin
products and inflight service elements.
Weighing approximately 22 tonnes and measuring 50m², the 16m-long mobile exhibition includes
full-size mock-ups of
The Residence, the world’s only three-room
cabin on a commercial airline, and the First Apartment – both
currently onboard the airline’s A380 fleet, and also the B787
The Business Studio and Economy Smart Seat,
which feature on both aircraft types, are also displayed.
Peter Baumgartner, Etihad Airways’ Chief Commercial
Officer, said, “Our cabin products have captured the world’s
imagination, setting a new standard in sophisticated flying. The Etihad Airways Mobile Exhibition will give our
corporate and industry partners an understanding of the innovation
and creativity which went into designing these industry-leading
The first phase of the tour commenced
on Thursday (24 September) in Switzerland’s commercial capital Zurich, in
time for the start of the Zurich Film Festival, of which Etihad
Airways is a major sponsor.
It then heads to
Munich, Frankfurt, Hannover, Düsseldorf, Paris, Lyon, Strasbourg,
Cannes, Milan, Torino and Bologna, ending in Amsterdam on 14
The second phase, beginning in January
2016, will see the Etihad Airways Mobile Exhibition visit the UK,
Ireland, Belgium and Spain, followed by repeat visits to the
cities included in the first phase of the tour.
exhibition vehicle will be painted in Etihad Airways’ ‘Facets of
Abu Dhabi’ corporate colours, ensuring optimal exposure of the
airline’s branding as it makes its way around Europe.
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