Frasers Hospitality has expanded its Capri by
Fraser brand to Europe.
The recent opening of the 97-unit Capri by
Fraser, Barcelona and the 153-unit Capri by Fraser, Frankfurt
later this year will be followed by the opening of Capri by
Fraser, Berlin in 2017.
The new openings mark Frasers
Hospitality’s entry into Germany and Spain, which continue to be
attractive destinations for business and leisure, ranking among
the top five European countries that continue to attract foreign
Germany is among the top 10 worldwide
destinations for tourism and culture and Spain saw a record of
65 million tourist arrivals in 2014.
Mr Choe Peng Sum, Chief
Executive Officer of Frasers Hospitality, said, “We are delighted
with how our Capri by Fraser brand has taken off in Asia Pacific
and now in Europe. A lot of effort was put into creating a
product that appeals to Millennial travellers, who today
represent 20% of international travellers and are expected to make
320 million international trips each year by 2020 ... We see great growth
potential for the Capri by Fraser brand in Europe, which is a
highly mobile business environment, and believe it will
continue to be a key contributor to our global expansion goal
of 30,000 residence units by 2019.”
Capri by Fraser aims to bridge the gap between conventional hotels and
serviced residences by offering a hybrid of hotel facilities together with the comfort and convenience of a full serviced
Featuring fully equipped kitchenettes in every room,
guests have the option of in-room cooking, room service or
dining at Caprilicious, Delite or Drinx.
Its signature Spin & Play
integrated launderettes offer a variety of games such as Wii, Xbox
Kinect, Foosball, iPads, punching bags, TRX suspension training
and Ciclotte exercise machines to keep guests who choose to do
their own laundry fully entertained between spin cycles.
areas are designed as free-flowing social living spaces to
provide the ‘third space’ as an option for guests to work,
interact or chill out.
Each suite is equipped with
luxury bath amenities, designer Kartell chairs, ergonomically
designed Herman Miller chairs, an iPod docking station and the
latest home entertainment systems.
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