Air Canada has signed a new multi-year
distribution agreement through which all Amadeus travel agency
customers, both offline and online, will have access to all of the
airline's fares and seat availability.
Air Canada will take
advantage of Amadeus Fare Families and Amadeus Ancillary Services,
providing travel agency customers with access to the airline's
complete range of merchandising content.
The companies will also work together to
leverage existing features of the Amadeus point-of-sale retailing
platform, as well as new
features under development, to offer Amadeus subscribers access to
rich content related to Air Canada fare products.
"We are very pleased at having achieved this
win-win agreement with Amadeus that allows both parties to evolve
their distribution strategies while it delivers the technology
solutions to grow our business globally," said Duncan Bureau, Vice
President Global Sales, Air Canada. "The agreement broadens Air
Canada's distribution capabilities around the globe to meet our
international growth objectives and aligns our distribution
strategy of providing the right content in the right channel under
the right economics. We are well positioned with our Amadeus
partnership to deliver the world-class experience our customers
have come to expect of Air Canada."
This agreement will
also allow Air Canada to respond to the evolving marketplace in
areas of commercial interest. Amadeus subscribers will be able to
book Air Canada's full range of content and best fares, including
those available through the carrier's internal reservations system
and its consumer and third-party websites.
President and CEO of Amadeus North America said, "Amadeus has a
commitment to shaping the future of travel, so extending and
strengthening our long-term partnership with a forward-thinking,
merchandising pioneer like Air Canada is especially gratifying."
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