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Hogg Robinson Launches Fraedom

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Hogg Robinson has launched Fraedom, an integrated technology and Software as a Service (SaaS) business.

Operating independently within Hogg Robinson Group, Fraedom is focused on offering its clients simple and inexpensive software based solutions.

 “SaaS technology offered by Fraedom already operates across a wide variety of non travel markets, helping companies and individuals gain instant control and visibility of their purchasing and expenses,” said David Radcliffe, Chief Executive of Hogg Robinson Group. “Having learned from our experience in non travel areas, we recognise there is a gap in the broader corporate and unmanaged travel market for a simple to use integrated end-to-end solutions process. One of the first new innovations from Fraedom, is a simple, easy to use and inexpensive service which offers a one stop process from initial online booking, through to the reclaiming and payment of expenses. So it made sense to launch Fraedom ‎at the UK business travel show.”

 “Fraedom will be aimed primarily at the non managed and individual sector within the overall travel market, whilst HRG global travel management will continue to focus on the managed sector within the corporate travel space. Both companies operate completely independently of each other, although of course our clients will have the benefit of choosing which division best suits their needs,” added Radcliffe.

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