Red Roof Inn has partnered with Thailand-based
Paragon Hotels to expand the brand in the country.
will break ground for the first property in 2016 and plans to open
a series of new-build hotels across Thailand, between 2017-2020,
in all major tourist locations.
Andrew Alexander, President, Red
Roof, said, “Paragon Hotels is a company with deeply embedded
relationships in Thailand and a smart and sophisticated research
and development team that vetted several hotel brands before
choosing Red Roof. They knew that the timing was right for Red
Roof to fill a gap in the Thai marketplace with hotels at our
price point that provide great amenities in safe, clean, quiet
rooms. This is a win-win for both companies and the foreign and
domestic tourists who travel throughout Thailand.”
Hoping to create brand consistency and loyalty, Paragon Hotels
says their strategy for Red Roof will be to roll out a series of
new-build hotels, deploying Red Roofs’ NexGen concept to ensure
that exterior and interior features are immediately recognizable
and distinguishable from other hotels in the country. The first
set of hotels will have standard Red Roof signage, roofing and
“Red Roof is quality at a comfortable price and that’s
exactly what the Thai travel market needed,” said Rajinder S.
Sidhu of Paragon Hotels. “We see Red Roof as a global brand that’s
expanding rapidly, not just the best U.S. brand, and we knew this
was the right time to bring Red Roof’s value and quality to the
market that’s not being serviced correctly. Rolling out multiple
international brand-specific hotels at the same time has never
been done before in South East Asia but with Red Roof that’s the
right choice and we know we will see a robust return on investment
once the brand is established.”
Hotels hopes to eventually build Red Roofs hotels across the Asian
continent in Myanmar, Laos, Cambodia, Bangladesh and other
“With the first series of locations strategically selected by
Paragon Hotels expected to roll out throughout Thailand, Red Roof
will have immediate brand density and exposure across the
country,” said Phil Hugh, Chief Development Officer, Red Roof.
“This is one of the most aggressive implementations of Red Roofs
we’ve ever attempted and we partnered with Paragon Hotels because
we were more than confident that they could undertake this
Red Roof opened its first
international location in Brazil in partnership with the
Brazil-based Nobile Hoteis. Red Roof Franchising, LLC is working
with Nobile to develop 35-40 properties - new builds and
conversions - across the country over the next twenty-five years.
Red Roof has also signed a twenty-year deal with developer Glenn
Squires to build and brand 40 hotels across Canada, with the
support of Pacrim Hospitality Services Inc. The first four hotels
will be up and running by 2016.
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