Steigenberger Hotel Group has unveiled plans to
launch a new hotel brand, Jaz in the City.
The world’s very first Jaz
in the City hotel will open in
Amsterdam in September 2015.
Once the hotel in Amsterdam has
opened, Steigenberger plans to expand the Jaz in the City brand to 15 more locations across Europe, the Middle
East and Asia over the next five years.
“Steigenberger is extremely excited about our
dynamic new concept,” said Puneet Chhatwal, CEO of Steigenberger
Hotel Group. “We are confident that its blend of local creativity
and high service standards will resonate with the travellers of
today, and tomorrow.”
Guided by Steigenberger’s tradition of
excellence, Quo helped craft a multi-faceted guest experience for Jaz
in the City that is designed to appeal to visitors and locals
alike. Seeking to create experiences that stimulate all the
senses, the cultural hubs feature innovative programmes of music,
art and cuisine.
“We have reached a tipping point in the
hospitality industry,” said Quo CEO David Keen. “This generation
of guests demands much more than a nice bed in a familiar room.
They want an emotional experience; they want to truly interact
with a place and its people; they want a hotel that connects with
them, that they love. Jaz in the City is the brand built for
More on this new brand to come.
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