Starwood has signed an agreement with wasl
hospitality & leisure LLC, a subsidiary of wasl Asset Management
Group, to debut the Aloft and Element brands in Dubai.
to open in 2018, Aloft Dubai Raffa and Element Dubai Raffa will
bolster Starwood’s presence in Dubai – the city with the second
largest concentration of hotels for the company after New York
With the debut of both brands in 2018, Dubai will soon be
home to all nine of Starwood’s brands.
“We are very excited to introduce the Aloft and
Element brands into Dubai, and are delighted to expand Starwood’s
successful relationship with wasl hospitality & leisure,” said
Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa
and Middle East. “With the Dubai government promoting mid-scale
hotel development ahead of the Dubai World Expo 2020, we believe the timing is right to widen the reach of our signature Aloft and
Element experiences, which are revolutionizing the hospitality
industry by delivering a modern, urban-style experience at an
Dubai Raffa and Element Dubai Raffa will be built simultaneously
and operate as an unique complex offering 165 and 96 rooms
respectively, upon opening in early 2018.
Located near Dubai
Maritime City — the new development at Port Rashid — the hotels
will be located close to Sheikh Zayed Road and the
heart of Dubai’s traditional commercial centre.
Bart Carnahan, Senior Vice
President Acquisitions & Development, Starwood Hotels & Resorts,
Europe, Africa & Middle East, said, “The pipeline for our mid-market
brands is increasingly robust and we see many opportunities for
both new-build hotels and conversions for the brands throughout
the Middle East.”
Starwood currently operates nearly 50
hotels and resorts across the Middle East under eight of the
company’s nine brands including: The Luxury
Collection, St. Regis, Sheraton, Westin, W Hotels, Le Méridien,
Four Points by Sheraton and Aloft. The company has plans to
further expand its portfolio in the region with a pipeline of over
35 hotels due to open by 2017.
Dubai is the company’s
second largest market after New York City with 15 operating hotels
and six properties in the pipeline, including Aloft Raffa and
See other recent news regarding: