SAS EuroBonus Passes 4 Million Members Milestone

Since SAS launched a major new initiative to develop its EuroBonus loyalty program two years ago, the number of members has grown rapidly to over four million EuroBonus today.

SAS Eurobonus gives members the chance to earn points when buying everything from flights, hotels and rental cars to banking services and food purchases.

Since the relaunch, the number of new members has grown by around 50,000 a month.

“We are incredibly proud to have seen such vigorous growth in membership and that we now have four million EuroBonus members. This shows that customers appreciate what we are doing, both in terms of our flight offers and also the offers we create together with our partner organizations,” said Eivind Roald, Executive Vice President Commercial, SAS. “In the past few years, EuroBonus members have been more satisfied than ever and the program is very popular. There has been a 20% increase in the number of trips paid for with bonus points.”

Around 50% of SAS’ total revenues are generated by EuroBonus members.