Lars Sandahl Sørensen has been confirmed as the
new Group Director and COO (Chief Operating Officer) of SAS.
The appointment is effective 1 May 2015.
Lars Sandahl Sørensen was
previously Group Director and CCO (Chief Commercial Officer) of
global services company ISS. Prior to that he worked for SAS from
2003 to 2010. He was initially MD of the airline’s then subsidiary
company SAS International before being appointed Group Director
for Commercial with responsibility for product development,
network, revenue management and marketing.
Lars Sandahl Sørensen
is currently a partner at Flensby & Partners and advisor to
several Private Equity funds. He also holds a number of board
“In Lars we are gaining a highly experienced
manager and also a COO with solid experience in the aviation
industry and a wide ranging background from other global
businesses. Lars is returning to SAS at an incredibly exciting
period when we are making major investments to renew our fleet at
a time when the competition picture in the industry has radically
changed. It is fantastic to welcome Lars back to SAS,” said
Rickard Gustafson, President and CEO of SAS.
Lars Sandahl Sørensen, said, “It will be
incredibly exciting to get onboard once again and work with the
best employees in the airline industry. SAS plays an extremely
important role for Scandinavia with a strong offer to frequent
flyers. I have enormous respect for the solid work that is being
done with regard to safety and punctuality. I look forward to
joining my new colleagues in delivering high quality services that
are continuously being further developed and improved, and to help
strengthen SAS’s position as Scandinavia’s leading airline.”
Lars will take up his position on 1
Current Group Director for
Operations, Flemming Jensen, will leave his post by 1 May 2015.
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