Etihad Airways Launches New Amenity Kits in Business Class

Etihad Airways has launched a colourful new range of collectable limited-edition Business Class amenity kits, the result of a collaboration between the airline and Luxe City Guides.

The stylish new kits contain inflight amenities and natural facial products developed exclusively by London-based skincare and grooming brand Scaramouche + Fandango.

Six new stylised kit designs have been created by Luxe City Guides for Etihad Airways, inspired by some of the iconic cities on the airline’s extensive global network.

The designs for Abu Dhabi, London and Madrid, have been specially produced for Etihad Airways, whilst the Sydney, Los Angeles and Hong Kong kits feature bespoke Luxe artwork.

For example, the London kit uses the bold colours of the iconic London Underground map while the Madrid kit features the red and yellow of the Spanish flag in a pattern symbolising the city’s famous annual carnival.

Each kit contains a customised Etihad Airways Luxe City Guide which corresponds to the showcased city, covering everything from hotels and restaurants, to spas, bars, boutiques and bespoke shopping, as well as services, specialists and personal guides.

Scaramouche + Fandango has developed an exclusive unisex comfort kit and skincare offering in collaboration with Etihad Airways. Specially formulated for skincare needs inflight, the range consists of paraben-free products, high in natural ingredients, to enhance onboard wellbeing.

The comfort kit features a facial moisturiser enriched with vitamin E and made with anti-oxidants and essential oils to combat fatigue and the lower humidity levels in the cabin. Triglycerides and essential oils rebalance the skin’s natural moisture. A honey and shea butter lip balm enriched with vitamin E keeps lips hydrated.

The new kits also include a sleep pack containing socks and eyemask, a care pack containing cotton pads and earbuds, in addition to a dental pack and earplugs.

Calum Laming, Etihad Airways’ Vice President Guest Experience, said, “The introduction of these kits is not about providing brand names to our Business Class guests. It is about intelligent design, functionality and providing them with products which are attractive, natural, useful and re-usable. Collaborating with relevant, progressive lifestyle brands such as Luxe City Guides and  Scaramouche + Fandango has enabled us to tailor amenities to the requirements of our guests while retaining all the authentic charm and sophistication of the Etihad Airways brand.” 

The initial limited-edition offering will be expanded at a later stage, with new designs and more cities to be launched.