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Show Media Launches Digital Destination Translation System for Taxis in Macau

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Show Media, a provider of interactive digital taxi advertising platforms, has launched a new, integrated digital destination translation system in Macau to help visitors more easily reach their destinations.

The new Show Media Destination Translation system is available in nearly half of the entire taxi fleet of Macau, with new units being installed everyday.

Mitchell Presnick , Director of Show Media, said, "We're pleased to be able to provide this cutting-edge technology for Macau to help ensure a great first impression for the tens of millions of annual visitors to this world-leading entertainment market, and to make life easier for Macau's hard-working taxi drivers."

Passengers in Show Media-equipped taxis simply press the "Directions" button at the start of their journey to choose from a list of popular destinations including hotels, tourist sites and points of entry, which are verbally communicated in Cantonese to the taxi driver through the Show Media system.

 "This new translation system is just one part of our effort to help improve the taxi experience for visitors to Macau. We have seen an excellent response from taxi drivers and passengers and we look forward to more in the coming months to further enhance the Macau visitor experience," added Mitchell.

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