The 34th edition of the ASEAN Tourism Forum
(ATF) kicked off on Thursday at the Myanmar International
Convention Centre (MICC) 1 in Nay Pyi Taw, Myanmar with the 41st
Meeting of the ASEAN National Tourism Organisations (NTOs).
300 delegates including tourism ministers and NTO officials are
flying in for the event which is being held in Myanmar for the
Over the next few days, some 2,000 delegates from over
50 countries will gather in Nay Pyi Taw for ATF 2015.
U Htay Aung, Union Minister of the Myanmar Ministry of Hotels and
Tourism, said, “We would like to extend a warm welcome to all ATF
2015 delegates, sellers, buyers, media and trade visitors to
Myanmar. I hope the meetings, discussions and conversations we
will have over the next few days will be fruitful, and that at the
same time, you will have the opportunity to experience for yourself Myanmar’s rich culture and biodiversity, as well as our
people’s charm and hospitality.”
Between 22 and 26 January, the
ASEAN tourism ministers and NTOs, together with their counterparts
from countries such as China, India, Japan, Korea (Republic of
Korea) and Russia will convene in a series of meetings to discuss
issues concerning tourism in the region, as part of the official
ATF 2015 programme.
Themed ‘ASEAN – Tourism Towards Peace,
Prosperity and Partnership’, ATF 2015 will be officially opened on
26 January at an opening ceremony graced by H.E. U Thein Sein,
President of the Republic of the Union of Myanmar and Mr Taleb
Rifai, Secretary-General of the UNWTO. At the opening ceremony,
Myanmar will be formally presented the award for 'Best in Travel –
AEC Country' 2014 by Lonely Planet Traveller. Also part of the
programme are the presentation of the ASEANTA (ASEAN Tourism
Association) Awards for Excellence and cultural performances.
From 26 to 29 January, key activities of the ATF 2015 Official
- ASEAN Tourism Ministers Press
Conference (26 Jan)
- ASEAN Tourism Conference (27 Jan)
Media briefings by each of the 10 ASEAN member countries’ NTO (27
to 29 Jan)
- TRAVEX, the travel mart showcasing products and
services by ASEAN sellers (28 and 29 Jan).
ASEAN Tourism Conference
Themed ‘Tourism in the
ASEAN Community 2015’, the half-day ASEAN Tourism Conference (ATC)
on 27 January will feature a group of speakers from diverse
backgrounds and expertise to discourse challenges and solutions
for promoting tourism in the region.
The panel discussion,
moderated by Ms Carmen Roberts, a travel writer and television
presenter with BBC, will cover a range of topics including Mutual
Recognition Agreement on Tourism Professionals (MRA-TP), ASEAN
Tourism Standards, ASEAN Open Skies Policy and Responsible Tourism
Planning and Development in Myanmar.
TRAVEX - ATF 2015
TRAVEX, the two-day travel exhibition component of ATF, has
attracted strong participation, with host country Myanmar
participating with its largest ever contingent.
U Phyoe Wai Yar
Zar, Chairman of Myanmar Tourism Marketing (MTM), said, “It is
encouraging and heartening to see so many local companies
participating given that this is the first time Myanmar is hosting
ATF. It is also a reflection of the rapidly growing tourism
industry in Myanmar. We are eagerly anticipating the start of
TRAVEX and to share our country’s beauties and hospitality with
all ATF participants.”
In total, some 1,000 sellers comprising ASEAN
hoteliers, tour operators and travel agencies, national tourism
boards, airline professionals, restaurateurs, attraction and theme
park owners, and companies from other sectors of the industry have
snapped up 527 booths at TRAVEX on 28 and 29 January to showcase
their destinations, products and services.
Those sellers will meet with some 300 buyers from over 40 countries at
pre-scheduled one-on-one appointments to explore, negotiate and
ink new deals.
Three hundred local and foreign trade visitors are
also expected to attend TRAVEX.
Mr Andrew Carroll, Global
Head of Sales and Marketing at Exotic Voyages, said, “As a luxury
travel company tour operator with a passion for extraordinary
journeys, ATF has always been an important event for us to seek
out new destinations and adventures for our clients. This year’s
ATF in Myanmar is extra special, as Myanmar is a unique and new
destination for international visitors in every sense of the word.
Based in Vietnam with offices globally, we are in a unique
position to provide expert local knowledge of the region to our
clients from around the planet.”
Some 100 members of the media, of which more
than half are foreign trade media, will also be attending the
ATF 2015 will close on 29 January with a
ceremony for handing over of the ATF flag to next year’s host,
Note: ASIATravelTips.com / TravelNewsAsia.com will have extensive coverage, including exclusive HD
video interviews, directly from the ATF 2015 in Nay Pyi Taw. If
you are attending as a buyer or seller and would be interested in
an interview, please contact our Editor, Steven Howard, by email
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