Hotels in US Report Increase in ADR, OR and RevPAR for December 2014

According to data from STR, the U.S. hotel industry reported positive results in the three key performance metrics during December 2014.

Overall, in year-on-year results the U.S. hotel industry’s occupancy was up 4.8% to 52.6%; ADR rose 4.3% to US$113.42; and RevPAR increased 9.3% to US$59.62.

“The U.S. hotel industry ended 2014 with a bang. The December occupancy of 52.6% is the highest December occupancy ever recorded in STR’s history,” said Jan Freitag, senior VP of strategic development at STR, Inc. “Demand for the month was 5.8% higher than last year, and Interstate and Suburban hotels even reported demand increases of more than 6%. In addition, ADR increased 4.3%, basically on par with the last few years.”

Eleven of the Top 25 Markets reported double-digit RevPAR growth. San Francisco/San Mateo, California, reported the highest RevPAR growth of the markets, rising 29.1% to US$149.29. Nashville, Tennessee, followed with 21.0% RevPAR growth to US$67.25.

New Orleans, Louisiana, reported the largest RevPAR decrease for the month, falling 3.3% to US$79.97.

Two markets reported double-digit ADR growth: San Francisco/San Mateo (+21.5% to US$194.94) and Nashville (+10.4% to US$112.36).

New Orleans fell 4.8% to US$136.11 in ADR, reporting the largest decrease in that metric.

Nashville topped the markets for occupancy growth (+9.7% to 59.9%) during the month. Phoenix, Arizona, followed with 8.7% occupancy growth to 55.9%.

Minneapolis/St Paul, Minnesota-Wisconsin, reported the largest occupancy decrease, falling 1.5% to 50.2% during the month.