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Hotels in US Report Increase in ADR, OR and RevPAR for December 2014

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According to data from STR, the U.S. hotel industry reported positive results in the three key performance metrics during December 2014.

Overall, in year-on-year results the U.S. hotel industrys occupancy was up 4.8% to 52.6%; ADR rose 4.3% to US$113.42; and RevPAR increased 9.3% to US$59.62.

The U.S. hotel industry ended 2014 with a bang. The December occupancy of 52.6% is the highest December occupancy ever recorded in STRs history, said Jan Freitag, senior VP of strategic development at STR, Inc. Demand for the month was 5.8% higher than last year, and Interstate and Suburban hotels even reported demand increases of more than 6%. In addition, ADR increased 4.3%, basically on par with the last few years.

Eleven of the Top 25 Markets reported double-digit RevPAR growth. San Francisco/San Mateo, California, reported the highest RevPAR growth of the markets, rising 29.1% to US$149.29. Nashville, Tennessee, followed with 21.0% RevPAR growth to US$67.25.

New Orleans, Louisiana, reported the largest RevPAR decrease for the month, falling 3.3% to US$79.97.

Two markets reported double-digit ADR growth: San Francisco/San Mateo (+21.5% to US$194.94) and Nashville (+10.4% to US$112.36).

 New Orleans fell 4.8% to US$136.11 in ADR, reporting the largest decrease in that metric.

Nashville topped the markets for occupancy growth (+9.7% to 59.9%) during the month. Phoenix, Arizona, followed with 8.7% occupancy growth to 55.9%.

Minneapolis/St Paul, Minnesota-Wisconsin, reported the largest occupancy decrease, falling 1.5% to 50.2% during the month.

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