Saudia has become the first airline to develop
and provide passengers with a dedicated mobile phone application
for free inflight Wi-Fi.
Passengers simply scan their ticket’s bar
code for free Wi-Fi access.
All of Saudia’s First class and Business
passengers flying on the airline’s A330s and B777-300s on
international routes receive a promotional code when they scan
their boarding passes via the mobile application. They then use
the code to access their free Wi-Fi on the OnAir portal.
“Our new app makes it as simple as possible for
passengers to access the internet by just using the boarding passes in their pocket,” said Mr. Abdulrahman H Alfahad, VP
Marketing & Product Management at Saudia. “We know just how much
passengers value being in touch on email and social media. We like
to keep Saudi Arabia’s 7.8 million Facebook users connected when
The mobile application is the easiest and most
efficient distribution channel for free inflight Wi-Fi codes to
Passengers can now download the app from Apple store.
It will also be available for
Android devices in the near future.
Saudi Arabians are the most prolific users of
the internet via their smartphones in the Middle East. In 2014,
8.5 million people used the internet. Saudi Arabia’s smartphone
penetration rate of 72.8% also places it in the world’s top three
countries. In 2014, 35,000 Saudia passengers used the free Wi-Fi,
a number which will certainly be enhanced by this mobile app.
“More and more airlines are providing free Wi-Fi
as an integral part of the passenger experience and Saudia is the
first to provide a specific app for inflight connectivity,” said
Ian Dawkins, CEO of SITA OnAir. “This is the right response to
passenger demand. Airlines are developing new and innovative ways
to differentiate their connectivity, particularly since Wi-Fi and
mobile phone services become commoditized in the air, as they
already are on the ground.”
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