Starwood Launches Sheraton Grand

Starwood has officially launched Sheraton Grand, a new premier tier within Sheraton hotels and resorts.

As Sheraton Grand formally launches worldwide, the tier will encompass a number of existing properties that have long had the word Grand or Grande in their name.

The first ten Sheraton Grand properties are in Bangalore, Bangkok, Beijing, Dubai, Edinburgh, Miyazaki, Rio de Janeiro, Seoul, Taipei and Tokyo.

By year end, Starwood expects to have 50 newly-designated Sheraton Grand hotels around the world with plans for 100 by early 2017.

“We expect many of our Sheraton hotels to achieve the Sheraton Grand designation, and we will work with our owners to open new Sheraton Grand hotels or renovate existing properties to ensure a consistent and exceptional experience in our new premier tier,” said Dave Marr, Global Brand Leader, Sheraton Hotels & Resorts. 

Starwood has a goal of opening more than 150 new Sheraton hotels worldwide by 2020.