EVA Air Adopts Amadeus Altéa Revenue Management Suite

EVA Air has become the first Asian airline to adopt the Amadeus Altéa Revenue Management Suite.

Amadeus’ revenue management solution draws on real time data from multiple sources, including the Amadeus Altéa Suite, to provide intuitive recommendations on the best pricing of airline offers.

Unlike legacy revenue management systems, the Amadeus Altéa Revenue Management Suite is designed to help airlines gain competitive advantage from new merchandising practices such as dynamic pricing, fare families and ancillary service sales.

Ken Chung, Junior Vice President, EVA Air, said, “Moving to Amadeus’ Altéa Revenue Management Suite is a big step for us as we continue to expand our network to North America and South East Asia markets. With a more accurate picture of future demand, we can make better pricing and availability decisions that are critical to improving our profitability.”

Equipped with the latest Revenue Management innovations to manage market changes and future growth, the highly automated system frees revenue management analysts to focus on activities that create further value for the airline and empowers them with user-friendly, real-time tools.

The Amadeus O&D Business Transformation Programme is assisting EVA Air in its move from segment-based revenue management to O&D revenue management, helping EVA Air transform its revenue management organisation and work processes to help the airline get the richest benefits from the Altéa Revenue Management Suite.

EVA Air’s migration to the Amadeus’ Altéa Revenue Management Suite is expected to be completed by the first quarter of 2016.

“Moving from segment-based revenue management to O&D revenue management is a challenging process, but the EVA and Amadeus teams are working closely to ensure the transition is as seamless as possible,” Chung said.