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ibis Hotels in Australia Partner Music Streaming Service

Travel News Asia Latest Travel News Podcasts Videos Wednesday, 20 May 2015
 

ibis Hotels in Australia has launched a campaign through which guests can connect, discover and participate in a world of music following the brand’s partnership with Deezer, an international music streaming service.

Bridie Commerford, Vice President of Marketing & Communications for Accor Australia, said, “Accor has worked incredibly hard to develop an offering that today’s young music fans will enjoy and find tangible value in. We understand that typically fans of live music travel far and wide for shows and festivals, and spending money on expensive accommodation is not a high priority. Our ibis hotels across Australia can now cleverly play the role of trip planner, enabler and host, while providing exclusive opportunities that no other hotel group can provide.”

Guests of ibis, ibis styles and ibis budget will have access to an exclusive microsite through the group’s partnership with Deezer which will grant guests access to regularly updated geo-localised gig guides, tastemaker curated playlists, reviews, music community news, artist interviews, photo galleries and exclusive ibis Hotels created content, while featuring some of Australia’s most talented live acts.

Dona Inthaxoum, head of label relations for Deezer in Asia and Oceania, said “This partnership with Ibis is truly representative of our vision for Australia - to make music as accessible as possible so that it becomes an integral part of the everyday lives of Australians. On top of our catalogue of over 35 million tracks, our worldwide network of music editors has specially curated content for the Ibis Play website – where guests at Ibis can enjoy finding old favourites and discovering new tunes in the comfort of their hotel.”

To celebrate the partnership with Deezer, ibis Hotels are offering stays starting from A$109 per night, and giving each guest 15% off the room rate to spend at the bar with their Paint it Red package. The offer is valid until 19 August 2015. Terms and conditions apply.

Accor, ibis, Australia, Deezer, Music

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