According to data from STR, hotels in the U.S.
reported positive results in the three key performance metrics
during January 2015.
In year-on-year results, the U.S. hotel
industry’s occupancy was up 4.2% to 54.4%; ADR rose 4.3% to
US$113.32; and RevPAR increased 8.6% to US$61.63.
Freitag, STR’s senior VP, strategic development, said the month’s
performance was noteworthy in that the Top 25 Markets
underperformed “all other” markets’ growth in all three key performance indicators. “New York City, because of bad
weather and tough Super Bowl comps from last year, registered a
RevPAR decline of 12.9%,” Freitag said. “Phoenix, on the other
hand, had a healthy lift in its results because of Super Bowl
Of the Top 25 Markets, Phoenix, Arizona, reported
the largest increase in all three performance metrics during the
month. The market’s RevPAR increased 42.1% to US$112.07; its ADR
rose 28.2% to US$159.17; and its occupancy was up 10.8% to 70.4%.
Eight other Top 25 markets achieved double-digit RevPAR
increases. San Francisco/San Mateo, California, reported the
second-highest RevPAR increase, rising 20.3% to US$160.37. Tampa/St Petersburg, Florida, followed with a 16.2%
increase to US$77.38.
Jersey, reported the largest RevPAR decrease, falling 13.6% to
After Phoenix, San Francisco/San Mateo reported
the second-highest ADR increase (+16.9% to US$218.96). New York,
New York, recorded the largest ADR decrease, falling 8.6% to US$190.16. Philadelphia reported the only double-digit occupancy
decrease during the month, slipping 10.6% to 50.9%.
expect that the first quarter of 2015 will continue to see strong
results, but the tough comparables of the later quarters will
ultimately lead to growth rates that are more muted in 2015,”
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