Gucci Gold Cup Returns for 3rd Edition of Longines Hong Kong Masters

EEM World, creator and organizer of the Masters Grand Slam Indoor, has confirmed that the Gucci Gold Cup to the Longines Hong Kong Masters, held at the AsiaWorld-Expo in Hong Kong will take place 13-15 February 2015.

Gucci’s partnership with the Longines Hong Kong Masters is the latest extension of the Gucci’s relationship with the equestrian world. When Guccio Gucci first opened his company in 1921 in Florence, horse riding often inspired the motifs and symbols of his designs. Over the years, Gucci’s green-red-green web stripe, appropriated from a horse’s girth strap, as well as the Gucci horse bit have become iconic designs ingrained in the Horse’s history.

Today, Gucci sponsors champion riders Edwina Tops-Alexander and Jessica Springsteen as well as Guillaume Canet and Charlotte Casiraghi as their equestrian ambassadors riding under the Gucci colors.

Christophe Ameeuw, EEM World CEO, “We are proud to welcome back Gucci as official partner of the Longines Hong Kong Masters. Gucci is our loyal partner since the beginning and it is a real honor for us to see that they follow us this year in Asia after Los Angeles and Paris.”

The event will be broadcast internationally to more than 100 countries.

See also: Pictures of the Longines Hong Kong Masters 2013 - Page 1 of 19.