Prudential Expands Support of Tennis Development in Hong Kong

The Hong Kong Tennis Association (HKTA) and Prudential Hong Kong have entered into a strategic partnership designed to expand collaboration between the two organisations and reinforce their commitment to support local tennis development.

In addition to becoming title sponsor of the Hong Kong Tennis Open, a WTA International Series event, for the second consecutive year in 2015, Prudential will also be named as the exclusive Lead Partner of HKTA.

As Lead Partner of HKTA, Prudential will be the title sponsor of the Hong Kong National Tennis Championships and the HKTA Summer, Winter, Mixed and Junior Club Leagues as well as supporting the grassroots “Tennis Rocks” community tennis programme.

Tennis Rocks is a district-based development programme targeting kids from low-income families aged six to eight years. Currently 150 students in Tuen Mun, Yau Ma Tei and Kwun Tong have been admitted to the scheme and with Prudential’s support HKTA will expand the programme to other districts in Hong Kong.

Derek Yung, Chief Executive Officer of Prudential Hong Kong Limited said, “Promoting healthy and active lifestyle is a pillar of Prudential’s work in Hong Kong and our deepened partnership with HKTA supports this mission. Tennis is an exciting, classic sport that encourages both fitness and skill. By promoting it as a new option for millions of Hong Kong people, we hope to inspire people to pick up a racquet or take up a sport to lead a more healthy lifestyle.”

Prudential Hong Kong Tennis Open 2015

The Prudential Hong Kong Tennis Open 2015 will be returning to Victoria Park Tennis Stadium from 12-18 October.

Officially sanctioned by the WTA and organized by the HKTA, the WTA International Series event this year will be a 7-day sports and entertainment spectacle designed for people from all walks of life to enjoy.

The HKTA will be organising a series of community engagement programmes leading up to the event and the Tournament Village will be open to public this year, featuring fun and interactive activities, a variety of food and beverage stalls as well as a giant TV screen to watch all the on-court action from the Stadium.

Elite local players Zhang Ling and Ki Yan Tung, alongside other leading Hong Kong players will take part in this year’s tournament.

“I was overjoyed to win the Prudential Hong Kong National Ladies Singles and receive the qualifying wildcard to take part in the Prudential Hong Kong Tennis Open. It will be an unforgettable and invaluable experience to compete with the world’s top players in front of the home crowd and a great opportunity for me to observe their techniques and learn from them,” said Ki Yan Tung.

The Prudential Hong Kong Tennis Open will be offering a wide variety of ‘Champions Club’ VIP box hospitality packages for corporates to entertain their clients in style with the best seats in the house. VIP box hospitality packages are now available and can be purchased through the Hong Kong Tennis Association.

Public ticket sales will commence from July through Cityline and can be purchased at Cityline outlets, through the Cityline Booking Hotline and online. Early bird price promotions will run throughout July and August.